HummingBird is the latest algorithm
floated by Google in order to make the SERP's (Search Engine Results
Page) more relevant and accurate and to fight spam. Now, to
further explain it more elaborately, let us consider an example. Say
a keyword “Industrial Automation” is searched on Google which is
a short keyword. Here you will see all the results relevant to
keyphrases like “Industrial Automation Equipment” and “Industrial
Automation Services”.
But if we see minutely both the terms,
with the arrival of HummingBird, this keyword is NO longer a GOOD
keyword because these are two different things offered by two
different companies. So, listing of “equipment” as well as of
“Services”, both will come in SERP's and is irrelevant for
individual user.
When manufacturing professionals talk
about industrial automation, they are usually referring to reducing
labor costs, increasing uptime, operational management or improving
reliability. They’re typically looking for editorial content about
how to accomplish these objectives — not companies that provide
equipment or services for industrial automation.
But the same search is useful for B2B
companies like IndiaMART.com because it lists varied clientele having
both “services” and “equipment” providing companies with it.
Happy Searching and Googling !!
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